About us

Nuno Oliveira

Founder

Twelve years across sports, sports tech and consultancy. From consultancy to go-to-market and business development, on both sides of the industry: inside sports organisations and in corporate sports tech, spanning media, gaming, entertainment, AI products and media infrastructure.

Today the focus is on startups: building the sports tech ecosystem from the ground up.

  • Go-to-market
  • Business development
  • Sports tech
  • Media & entertainment
  • Gaming
  • AI products
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We’ve sat on both sides of the table.

  • Senior attention on every project: the person you meet is the person who does the work.
  • A network across federations, clubs, leagues, broadcasters, sports tech companies and investors, built over twelve years inside the industry.
  • Years spent selling technology into sport: we know what works inside a federation, and what doesn’t.